5 components of Supply Chain Management

jeffho_2001 — Wed, 03 Aug 2005 13:41:21 +0800

Supply Chain Management is the work of shortening the time and effort across enterprises from deliverinig the products to customers. 5 components can describe the supply chain management:

Supply Chain Replenishment
e-procurement
e-logistic
Collaborative Planning
Collaborative Product Development

The benefit of implementing supply chain are:

Cost reduction
Better information flow
Know customer better
Better inventory managment
Quick response to real market demand

Precision E-mail Marketing

jeffho_2001 — Tue, 02 Aug 2005 12:04:49 +0800

There are a lot of junk, spam mail flooding our mail box everyday, so many people may think email marketing is not useful, waste of resources and not a cost-effective promotion channel.

But how many of your clients already got a email address ? or should I ask how many people nowadays do not have a web email ? The question is how can we manage a effective email campaign to attract and retain our clients, overtime if you are successful, you will finally build an client community, that's your asset !

The concept we can follow call "Precision Email Marketing", the five principles are:

Appropriate Target
Unique Message for individual receipt
Timing of delivery the message
Responsibing to each rely we received
Analysis the effectiveness of each communication

You may reference to below case study for application of the above principles

Actually it's very simliar to senting an email to date a girl, it's works too >_<

文章分類: 商業 (我非魚!是貓!)

5 components of Supply Chain Management

Precision E-mail Marketing